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Search Engine Inclusion (SEI): TSI Key Feed Program

Send all your content to the search engines via a single direct XML Feed.

For sites with numerous pages to include in search engines, database driven websites, online product databases or inventories, or content tailored to specific global regions, we offer the TSI Key Feed Program.

What is the TSI Key Feed Program?

The TSI Key Feed Program is a complete search engine inclusion service that utilizes leading E-Commerce marketing expertise and technology to optimize, compile, target, and feed your product data (pages) to leading search engines on a daily basis via a direct XML feed.

What does the TSI Key Feed Program do?

The TSI Key Feed Program drives highly targeted search engine traffic directly to your online product ordering and sales pages from major search engines who collectively account for over 3 billion searches per month. This translates into potentially thousands of targeted clicks to your ordering pages each day.

How does the TSI Key Feed Program's direct XML feed work?

The TSI Key Feed Program takes your entire web site or product database, even hundreds of thousands of pages of data if you choose, and turns it into an XML based data feed which is:

• OPTIMIZED for each major search engine portal to achieve best positioning, higher ranking, relevance, and targeted traffic. Mass Formulated Optimization is used to optimize all pages on a daily basis. In addition, Select Concentrated Optimization is used to optimize select pages regularly to further improve performance.
• UPDATED with your fresh web site content or product database every 24 hours
• FED REGULARLY (as often as every 24 hours) to the major search engine results providers of your choosing

Once your direct XML feed is sent to the major search engines, your product data is included as regular search engine listings, NOT ads, so your listings generally receive a higher clickthrough rate (clicks over impressions) than text ads since they are displayed based on each search engine's standard relevance ranking formula. This preferred positioning leads to highly qualified consumers clicking to your site.

How much does it cost?

The TSI Key Feed Program cost is based on one of two pricing models listed below. Both models are negotiable based on the volume of clicks you receive, or volume of clicks + amount of revenue generated.

1. Cost Per Click: For every click driven to your site from a direct XML feed search engine campaign, you are charged a fee ranging from 30 cents to 45 cents depending on the volume of clicks you are receiving. Generally, the more pages you include in the feed, the more volume you receive which will result in a lower Cost Per Click. (Recommended $5K minimum monthly invoice for this model.)
2. Cost Per Click + Rev Share: For every click driven to your site from a direct XML feed search engine campaign, you are charged a fee ranging from 25 cents to 30 cents. In addition, a commission of 5-15% will be charged based on the revenue you generate from the Key Feed. (Recommended $10K minimum monthly invoice for this model.)

How does the TSI Key Feed Program benefit my organization?

By providing maximum exposure and optimization of each of your pages individually through the search engines using the Key Feed Program direct XML feed, TSI aims to:

1) Assist in minimizing the number of steps it takes for a buyer to find their desired product at your site through search engines.
2) Maximize the conversion rate of search engine shoppers to buyers throughout your site.
3) Provide complete management of all paid inclusion programs connected with the Key Feed.
4) Provide essential and strategic feedback and advice to you regarding website content. (including regular delivery of all optimized data for import into your site or product database).

Ultimately, TSI will be your search engine marketing solutions partner. Through this partnership and through the use of the Key Feed program, together we will turn more Internet shoppers into buyers. And together we will help you experience marked improvement in sales generation, click-to-order conversion rates, market share, and profitability.

Interested in including less than 1000 pages of content in the searche engines? Prefer to pay an annual fee vs. a Cost Per Click fee or Cost Per Action fee? Check out the TSI SEI 1000 Managed Programs to include a site or select pages for optimal inclusion in all the major search engines.

Contact us today to receive a TSI Key Feed quote or proposal for your site!