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Search Engine Marketing: Contextual Ads

Contextual Search Engine Ads increase exposure directly to select web pages through strategic data optimization, targeting and placement with the most respected search engine contextual ad servers.

Need to promote specific products, services, or your brand across the Internet? Need guaranteed inclusion, exposure, and priotiy placement of your products in the search engines? Contextual Ads, otherwise known as keyword ads within the realm of search engines, deliver direct promotion of your products and services in search engine results.

What are Contextual Ads?

Contextual Ads are highly visible text-based ads (like Google Adwords) displayed on search results of the Web's leading search sites. Contextual Ads are shown when specific keywords of your choosing are searched on. The ads are positioned with high priority over regular search results while maintaining relevance to the consumer's search. This yields maximum exposure of your ads above your competitors.

To see Contextual Ads in action, visit Google, MSN, Yahoo, or other major search engines and perform a search for a popular product. In the search results you will notice search listings or text-based ads which are highlighted and placed before the regular search engine listings. These are Contextual Ads.

How much do they cost?

The cost of Contextual Ads is generally based on a combination of Cost Per Click plus a share of the revenue generated from the ads. Please contact us to receive a detailed quote or proposal with pricing for your ad campaign.

How do Contextual Ads benefit my organization?

By providing maximum exposure, and priority placement of your promotions using Contextual Ads, TSI aims to:

1) Assist in minimizing the number of steps it takes for a buyer to find their desired product at your site through search engines.
2) Maximize the conversion rate of search engine shoppers to buyers throughout your site.
3) Complete Keyword Bid Management of all keyword bids including Google Adwords, Overture Bid Management, and more..
4) Provide essential and strategic feedback and advice to you regarding website content.

Have questions? Interested in receiving a TSI Contextual Ads quote or proposal for your site? Contact us today!